What We Did. Brand Activation & Management + Celebrity Gifting
Project Execution. 2 – 3 months per season
The Work. Since Season 9 of ABC’s hit show Dancing with the Stars, Social Hill (formerly Gifting Services) has hosted an exclusive on-set gifting suite taking place on the CBS Studio Lot. HAS Events has worked with Social Hill to engage the celebrity cast members and introduce them to new brands and products during this event. HAS Events has been privileged to partner with and represent numerous brands on this exclusive celebrity brand activation experience. Celebrity attendees have including Pamela Anderson, Gilles Marini, Chad “Ochocino” Johnson, Romeo, Bristol Palin, Jaleel White, Gladys Knight, Niecy Nash, Sherri Shepherd, Apolo Ohno among others.
The Results. Several thousand lifestyle images of celebrity talent with client/brand products. Media impressions on Live broadcast of Dancing with the Stars, OK Magazine, InTouch, AOL Style and other national publications and media. Celebrity cast member tweets plus product quotes from celebrity talent.
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