What We Did. Gifting Suite Production + Gift Bag Creation
Project Execution. ~3 months
Attendance. ~250

The Work. During Super Bowl XLV held in Dallas, Texas, the NFL PLAYERS hosted a two-day Luxury Lifestyle Lounge experience presented by REEBOK and Maui Jim. Jack Black Men’s Grooming provided complimentary hand and neck massages and gifted their First Class Five gift sets, Maui Jim providing the latest styles of polarized sunglasses, REEBOK gifted custom designed shoes from Reebok.com, “Stop Thinking” Down Vests and “Monster” T-Shirts from Rocawear were also gifted along with products and services from ADT, M-Clip, Shannon Saint Clair and more. Over 100 current and retired NFL Players attended the lounge experience including players from the Green Bay Packers! They even enjoyed playing a new Michael Jackson video game experience hosted by Entertainment Tonight with host Kevin Frasier.

Brand Partners. Brand partners included REEBOK , Jack Black Men’s Grooming, Maui Jim, Shannon Saint Clair, Nanodots, Palmer’s, Rocawear, M-Clip, Equinox

The Results. Entertainment Tonight was on site the entire first day; coverage from local and national media outlets, over 100 plus photos and images for each client interacting with celebrities and NFL Players; celebrity quotes about the products.

Experience the Event.