What We Did. Gifting Suite Production + Gift Bag Creation + Brand Activation
Project Execution. ~ 7.5-8 months
Attendance. ~100

The Work. HAS Events created a unique branded experience, Suite 22, for the celebrity and VIP guests attending the weekend of events surrounding the annual Emmitt Smith Celebrity Invitational. Celebrities were personally escorted through an experience and introduced to each brand. Brown-Forman featured a special blend of “Suite 22” cocktails enjoyed by all guests. Celebrity DJ Brandon Olds was added along with the introduction of specialty lounge furniture courtesy of AFR Event Furnishings. Highlights of the experience included the MUNITIO Listening Lounge, The Chocolate Secrets Ice Cream & Sorbet Bar and Emmitt Smith Cigars. VIP Hospitality Suite included a pamper experience with The Gent’s Place & Permission Skincare for Men.

Brand Partners. Brand partners included Munitio, The Gent’s Place, Permission Skincare, Chocolate Secrets & Wine Gardens, iPic Theaters, TX Sports Hyperbarics, Fossil, Palmers, Full Tilt, Marena Shapewear, Graycliff, Hail Merry Snacks

The Results. Local and national media attention garnered. HAS Events has raised and donated over $10,000 for Pat & Emmitt Smith Charities from the Suite 22 gifting program.