Dallas Rocks 2008 Diamond Dinner & Pave After-Party

What We Did. Event Concept Development + Event Planning & Management + Gifting Suite Production
Project Execution. ~30 days
Attendance. ~450

The Work. In 2008, HAS Events and 521 Events worked with Russell Simmons’ Diamond Empowerment Fund and their development team to plan and execute the first formal fundraising gala for the New York based non-profit. Over 700 guests attended the celebrity filled event featuring live performances by the Dallas Black Dance Theatre, special presentations honoring Ervin Magic Johnson & Eva Longoria and a live experiences auction that helped raise $320,000. Held at Cityplace Towers on the 39th and 42nd Floors, HAS Events and 521 Events worked with over 100 different vendors, volunteers and event partners to make the event a success. Additional highlights of the evening included a five course meal prepared by some of Dallas’ top chefs, a Celebrity Gifting Suite experience and after-party with DJ Cassidy spinning and O’Neal McKnight taking the stage!

Event Partners. 521 Events, Cityplace, JLM PR, Inter-Phil, Magic Moments Parties & Events, All Star Productions, RSVP Soiree (now Posh Couture Rentals), Matthew Shelley Photography, Dore Marcelle Photography, Lonestar Valet, Dallas Black Dance Theatre, Hakim Sons Films, Shane Walker Design, Chef Tre Wilcox, Chef Ubong Attah, Chef Fitzgerald Dodd, Chef Matt Rasso, Chef Tommy Simpson, Chef Gianni Santin, Chef Richard Sanchez, Blue Flam Communications, Andrews Distributing, American Airlines, Modern Luxury Dallas, Rose’s Mojito, Santa Margherita, Grey Goose, Bobbi Brown Cosmetics, Lisa Polite Salon